So You Need a Logo…

A client wanted to get a logo done for a new college - American College of Art & Design, or ACA for short. Somehow knowing that it was for an “Art & Design” college put the pressure on.

So as usual, I started out with some comps (click the thumb for a bigger view):

The client liked a couple of the comps and was interested in combining some of them, in particular numbers 3 & 13. Both featured a font type with an abstract shape, however while #3 seemed to imply passion, #13 seemed to imply construction. I realized that by combining similar implied shapes, I would essential have an abstract image to represent “Art & Design”.

I grabbed a pen and sketched out some ideas:

The sketches lead to a vectorized version and with a tweak here and there, I came up with a final logo which was eventually approved by the client.

The Love Movement

Tatum Jones asked me to design their new EP album work. I couldn’t figure out what direction to approach this until they finalized on the album name, “The Love Movement”. This instantly brought a somewhat abstract piece to mind, focusing on colors. I wanted to create a gradient going from cold to warm colors to subtly convey a “love movement”. When I got down to sketching it, I realized it would have to be more literal for audiences, Tatum Jones also requested that their logo be the center of attention (they didn’t want any photographs).

So here were the first initial sketches I sent to the fellas:

We went back and forth for a bit (no pun intended) and decisions were made… I also added a drawing of a piano hammer to connect “The Love Movement” to a musical context.

Here’s one version of the cover:

Along with the disc:

In the end the fellas decided to keep the focus on a 3 dimensional version of their logo:

It was great working with the guys of Tatum Jones, and yes, the music is good - check it out when you can by clicking on the link I have at the beginning of this post.